A logo is a mark of authenticity, loyalty, and genuineness of a company, business, brand, and services. A logo has the power to increase the customer of the company, give a professional look and make the business grow and expand. It has a major impact on how your customers will perceive your brand.
So, how do you choose the best logo design that is perfect for your business?
Firstly, you need to ask yourself a few thought-provoking questions to guide you and your designer in the right direction:
• What product or service are you selling, what is your business about?
• How do you plan on using your logo design? Are you planning to use it for a business website, for a mobile app – as an app icon, for business cards, for billboards, or all the above?
• Are you looking for a tech-savvy, professional or friendly designer?
These are a few questions you should answer before choosing your logo design. So here are some points which need to be considered too before choosing a perfect logo for your business.
Your Logo Shapes
Shapes can be the direct outline of your product or something that clearly describe your mission statement. Does your company connect, direct, provide, or inspire? Jagged shapes represent a direct point, rounded shapes are soft and embracing. Identify the shapes that most accurately reflect your business.
Choosing a Designer
Developing your brand can get expensive. A well-designed logo takes time and talent from a professional designer. When it comes to hiring a logo designer, a choice must be based on designer skills and previous work (experience) not on the price only. Instead, you want to look for someone familiar with your industry.
The Importance of Colors
Choosing the right colors is just as essential as the logo design itself. Different emotions are linked to different colors. For instance, Black represents formality, Orange is with happiness, Purple is for luxury, Green shows harmony, Pink shows feminine traits, Blue is associated with stability, Red is for intensity, and Yellow is associated with joy and energy. When you choose your colour scheme, consider those colors only which will represent your brand’s personality at its best.
Keeping Your Customers in Mind
Your business logo should be created for reaching a targeted audience. Think about what your brand is about, who your customers are and what type of imagery and aesthetics they would be drawn to. Your logo does not need to be complex. It should be clever, understood, welcoming and be an image of what your clients or consumers care about.
Remember that your logo should be simple and easily translate onto a variety of media including print, black and white, color banners. And how it will look like an app icon? Is it legible in a variety of sizes and textures?
Online & Mobile Presence
Now the world is quickly becoming a mobile-centered place through the use of laptops, tablets and smartphones. A website and app creation for your business will not only help with credibility but with conversions also.
Your App icon should be beautiful, memorable and simple, like your logo. It should convey its message with just a quick. When all of these points come together, it makes a huge difference for your business. People will not only remember your product and your business’s name but also the message you wanted to send. It won’t be a simple process, however, it’s definitely worth the effort, since it will be with you for a very long time.